Case Name :      Southern Chair Company: No Time for Sitting Around!

Authors :           Gregory Berka, Erika Lopina, Logan Justice, Tammy Beck

Source :             North American Case Research Association (NACRA)

Case ID :            NA0290

Discipline :        Marketing

Case Length :    23 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Prior to the turn of the century, North Carolina was the hub of prosperous furniture manufacturing. However, competition from global manufacturers, the rise of Internet retailers, and the turbulent U.S. economy created significant challenges and changes for the industry. Many U.S.-based firms exited the industry due to global competition and poor financial performance. Robert Drake, owner of North Carolina-based Southern Chair Company, recognized the need for a new Strategic Plan; a plan to guide his company both through and beyond the challenging times. He remained committed to the long-term health of his manufacturing firm and hoped that his company would not join the ranks of his former, now defunct, competitors. In this case, the reader steps into the shoes of Robert Drake to create a strategic plan for Southern Chair Company while considering trends in external environments, key components of the business, and Robert’s personal goals for the company.