Case Solution for The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains

Complete Case details are given below :
Case Name :      The Alliance of Community-Based Pharmacy Owners of Puerto Rico: Challenging Competition from U.S. Chains
Authors :           Victor Quinones, Diana Gonzalez, Ines Marchany, Javier Pagan
Source :             North American Case Research Association (NACRA)
Case ID :            NA0256
Discipline :        Marketing
Case Length :    20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The presence in Puerto Rico of U.S. drugstore chains like Walgreens and CVS, as well as megastores like Walmart, Costco, and Kmart led to the closure of around 30 percent of locally owned community-based pharmacies between 2005 and 2011. To address competition from U.S. chains, owner-pharmacists pursued collective action, including organizing buying groups and, in 2009, the Alliance of Community-Based Pharmacy Owners. One of the two purposes of the Alliance was to educate consumers on how “patriotic” and beneficial it was for them to buy at community-based pharmacies instead of U.S. chains. The other was to help Alliance members (pharmacists) improve the skills needed to manage their businesses and confront outsiders. By December 2011, however, the Alliance was barely surviving due to the lack of sufficient members. A new strategic roadmap for the Alliance was needed if it was to become the organization its founders planned.

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