Case Name :      Martin Blair

Authors :           Howard H. Stevenson, Michael J. Roberts

Source :             HBS Brief Cases

Case ID :            914521

Discipline :        Entrepreneurship

Case Length :    15 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur, ranging from securing financing to building out physical spaces. Both restaurants are successful, and Blair now wants to grow the business. In particular, he must decide whether to grow one or both of the concepts, and whether to use franchising as a growth strategy for either, or potentially both. He must consider the pros and cons of franchising, which apply differently to each of his restaurant brands.