Case Name :      Norgan Theatre

Authors :           Elizabeth M.A. Grasby, Jessica Kelly

Source :             Ivey Publishing

Case ID :            W11030

Discipline :        Accounting

Case Length :    11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The theatre building is structurally unsound and major renovations are needed. Students must complete a thorough qualitative analysis (industry, consumer, competitor) and quantitative analysis (two years of monthly cash budgets incorporating sensitivity, two years of projected income statements, and the financing amount required to go ahead with the project). Student analysis should also include a plan for the management of staff; a cohesive marketing plan that addresses the product offered, appropriate pricing, promotion and advertising plans, and the time period required for payback of the loan.