Grasby

Case Solution for Northern Rush

Complete Case details are given below :

Case Name :      Northern Rush
Authors :           Elizabeth M.A. Grasby, Gregory Critchley
Source :             Ivey Publishing
Case ID :           W15176
Discipline :        Accounting
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of operations.
 
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Case Solution for Domus Developments: To Build or Not to Build?

Complete Case details are given below :

Case Name :      Domus Developments: To Build or Not to Build?
Authors :           Elizabeth M.A. Grasby, Erica Furgiuele
Source :             Ivey Publishing
Case ID :           W15174
Discipline :        Accounting
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The project manager at a development company is contemplating the future of the firm’s next innovative development project, which had originally been conceptualized in 2008, but for various reasons, had not yet come to fruition. The project manager wants to evaluate the venture from a financial viewpoint, including the company’s ongoing cash position should the company go ahead with the building process; he also wants to assess other relevant qualitative considerations. Alternatively, the company could sell the land, which has appreciated considerably in value. All decisions would take into account the company’s goals and reputation in the industry.
 
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Case Solution for David E. White: Executive Direct Line

Complete Case details are given below :

Case Name :      David E. White: Executive Direct Line
Authors :           Elizabeth M.A. Grasby, Gregory Critchley
Source :             Ivey Publishing
Case ID :            W15130
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.
 
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Case Solution for Parker & Pine

Complete Case details are given below :

Case Name :      Parker & Pine
Authors :           Elizabeth M.A. Grasby, Brian Langen
Source :             Ivey Publishing
Case ID :            W15132
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founders of Parker & Pine must decide how best to launch their apparel company’s first product, the boxer brief for plus-sized men. With only a few small changes to be made to the product before a full-scale launch, the partners have two important marketing decisions to make: setting the selling price for the boxer briefs and deciding how best to market them alongside the Parker & Pine brand.
 
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Case Solution for Amsterdam Brewery

Complete Case details are given below :

Case Name :      Amsterdam Brewery
Authors :           Elizabeth M.A. Grasby, Erica Furgiuele
Source :             Ivey Publishing
Case ID :            W15140
Discipline :        Accounting
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner and president of a craft brewery and restaurant had just finished reviewing the company’s mid-year results, which revealed some operational capacity issues and a limited marketing budget. As a result, the owner wanted to focus on each of the company’s product lines and their contribution to the business to determine how to allocate marketing costs. Alternatively, with the company’s continued growth, the owner wondered whether the brewery would be better off investing in expansion to increase its current and long-term brewing capacity.
 
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Case Solution for Panmai Co-Operative (Revised)

Complete Case details are given below :

Case Name :      Panmai Co-Operative (Revised)
Authors :           Paul W. Beamish, Elizabeth M.A. Grasby, Krista Wylie
Source :             Ivey Publishing
Case ID :            900M16
Discipline :        Social Enterprise
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A new marketing adviser at Panmai, a women’s weaving co-operative located in Kaset Wisai, Thailand, is trying to formulate a strategic plan for Panmai’s future. Specifically, he needs to decide which product/markets and which methods of distribution are appropriate for Panmai, whether Panmai should pursue more foreign sales and how to solve many operational problems existing at the company. Since he will only be at Panmai for two years, any changes he makes must be sustainable without his presence.
 
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Case Solution for Spinal Cord Injury Treatment

Complete Case details are given below :

Case Name :      Spinal Cord Injury Treatment
Authors :           Elizabeth M.A. Grasby, David House
Source :             Ivey Publishing
Case ID :            907M18
Discipline :        Social Enterprise
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A research team has discovered a treatment to reduce the severity of spinal cord injuries and improve the injured victim’s long-term quality of life. The director of the team fears that the biopharmaceutical company that owns the patent for the antibody used in the treatment will not pursue the development of this application, and she must develop a strategy to garner the firm’s support. If the patent holder chooses not to move forward with the treatment, the director has the option to continue development herself, but she is not convinced she has the business skills to do so. Students consider the ethical dilemma of balancing the necessity of a business to generate profits for its investors with the needs of society.
 
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