Complete Case details are given below :
Case Name : Beyond the Bean
Authors : Elizabeth M.A. Grasby, David House
Source : Ivey Publishing
Case ID : W1321
Discipline : Marketing
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.
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