Complete Case details are given below :
Case Name : Guam Visitors’ Bureau
Authors : Jim Kayalar
Source : Ivey Publishing
Case ID : 908M87
Discipline : Marketing
Case Length : 25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The general manager of the Guam Visitors’ Bureau, a destination marketing organization, faces the challenge of running the island’s tourism industry. There are strong interest groups, who have structured the competitive field in Guam, and the island’s mature industry faces ever-increasing competition from rival destinations. The general manager must formulate a realistic strategy that acknowledges the internal and external constraints his organization faces and safeguards the competitive position of Guam.
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