Complete Case details are given below :
Case Name : Vartana: The Creation of a Bank for Canada’s Civil Society Sector
Authors : Kenneth G. Hardy, Ryan Little
Source : Ivey Publishing
Case ID : 906A12
Discipline : Marketing
Case Length : 08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has quietly arranged support from major for-profit banks and government officials. The day before his press conference to tell all stakeholders about this new bank, he is still struggling with the key words to describe the bank so that it conveys it purposes, but offends as few stakeholders as possible. Students must evaluate his proposed three key words and propose other descriptors.
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