Complete Case details are given below :
Case Name : Pizza Public Co. Ltd., Thailand (A)
Authors : Michael R. Pearce, Kathleen E. Slaughter, Elizabeth O’Neil
Source : Ivey Publishing
Case ID : 903A24
Discipline : Marketing
Case Length : 21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Pizza Public Co. Ltd. (PPCL) is a division of the Minor Group of Companies that focuses on the management and operation of food service outlets. Takes place between November 1999 and February 2000 and covers the negotiation process between PPLC and Tricon Restaurants USA regarding the renewal of the company’s franchise agreement for Pizza Hut in Thailand. After 20 years of managing the brand, an agreement cannot be reached and PPLC must plan for the development of a new pizza brand.
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