Complete Case details are given below :
Case Name : Compaq Computer Corp.–1995
Authors : Adrian B. Ryans, Mark Vandenbosch, Neil Miller
Source : Ivey Publishing
Case ID : 95A011
Discipline : Marketing
Case Length : 27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes the evaluation of Compaq’s marketing strategy in the personal computer industry from its founding in 1982 to 1995. The market environment and the strategies of key competitors and Intel are discussed. Compaq management must decide how to respond to the changing market and competitive environment.
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