Case Name :      EADS/Airbus: Vision 2020

Authors :           Rosi Ji, Thorsten Knauer, Momo Schafer, Friedrich Sommer, Jil Wehlmann

Source :             Ivey Publishing

Case ID :            W14144

Discipline :        General Management

Case Length :    19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

EADS N.V. (EADS), Europe’s leading aerospace and defence company, is reviewing its strategic positioning. EADS had planned to merge with a British company to form the world’s largest aerospace company, but the merger failed mainly due to resistance from government shareholders. As a result, the firm cannot achieve its major strategic goals that were tied to the merger. In the highly competitive aerospace industry and despite also facing production issues and a corruption investigation, the firm’s management must revise both its short-term goals and future action plan.