Complete Case details are given below :
Case Name : Hyundai Securities: International Expansion
Authors : Won-Yong Oh, Kyle Yoon
Source : Ivey Publishing
Case ID : W14257
Discipline : General Management
Case Length : 15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Firms in Korea’s securities and brokerage industries have experienced fierce competition in the domestic market, which has led to international expansion being considered a popular strategic alternative. The chief executive officer of Hyundai Securities Co., Ltd., a Korean securities firm, envisions his company becoming the “pan-Asian market leader.” As a result, he is pursuing an international expansion strategy in Hong Kong and Singapore. However, given the popularity of international expansion in these areas, the markets are highly competitive. Has the CEO made an appropriate strategic decision?
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