Case Name :      Devium’s Dash: Crowdfunding a Venture on Kickstarter

Authors :           Simon Parker, Ken Mark

Source :             Ivey Publishing

Case ID :            W12288

Discipline :        General Management

Case Length :    11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

A hybrid entrepreneur working at a full-time job has come up with the idea for his first product, a smartphone car stereo. He has invested $10,000 of his own money plus $3,000 from an early investor to develop his prototype. He needs to put together a viable commercialization plan and is considering crowdfunding as a viable funding source. He also needs to decide whether to distribute his product through direct sales or a traditional retail mode.