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Case Solution for DoubleClick, Inc.: Gathering Customer Intelligence

Complete Case details are given below :

Case Name :      DoubleClick, Inc.: Gathering Customer Intelligence
Authors :           Ken Mark, Scott Schneberger
Source :             Ivey Publishing
Case ID :            901E05
Discipline :        Information Technology
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
DoubleClick, Inc., with global headquarters in New York City and over 30 offices around the world, was a leading provider of comprehensive Internet advertising solutions for marketers and web publishers. It combined technology, media, and data expertise to centralize planning, execution, control, tracking, and reporting for online media companies. DoubleClick was able to track Internet users’ surfing habits (but not the surfers’ identities), allowing it to personalize ads for specific market groups. When DoubleClick announced it was merging with Abacus Direct, a direct marketing company with a database of consumer names, addresses, and retail purchasing habits of 90% of American households, it raised many privacy-related questions and concerns. Several Internet privacy activists had filed a formal complaint with the Federal Trade Commission after being informed by media sources that DoubleClick had the ability to divulge a person’s identity by merging the databases of the two companies and matching the information in “cookies” with a surfer’s profile. The president was confident that its internal practices were sound, but he wondered whether they would placate advertising clients afraid of consumer backlash, the concerns of Internet surfers, and the company’s investors.
 
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Case Solution for Hill & Knowlton: Knowledge Management

Complete Case details are given below :

Case Name :      Hill & Knowlton: Knowledge Management
Authors :           Darren Meister, Ken Mark
Source :             Ivey Publishing
Case ID :            904E03
Discipline :        Information Technology
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Hill & Knowlton is a division of one of the world’s largest communication services group. Tagging e-mail communications to support knowledge management codification and connection strategies is an important issue for managers. Issues related to privacy and performance need to be considered. The worldwide director of knowledge management at Hill & Knowlton must assess the degree to which tagging should be enforced in a communication services organization that supports numerous clients around the world.
 
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Case Solution for IBM Canada Ltd.: Implementing Global Strategy

Complete Case details are given below :

Case Name :      IBM Canada Ltd.: Implementing Global Strategy
Authors :           AKen Mark, Deborah Compeau
Source :             Ivey Publishing
Case ID :            910E08
Discipline :        Information Technology
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A senior manager at IBM Canada Ltd. is trying to determine how best to implement strategy developed at the global level. The Business Transformation Executive, Sales & Distribution, IBM Canada Ltd., is responsible for introducing, maintaining and retiring software programs to support IBM Canada’s business needs. In October 2009, the senior manager is trying to assess if the customer relationship management (CRM) developed locally should continue to be supported or if the planned switchover to a global standard CRM should continue as scheduled. The case is intended for students to discuss the challenges of implementing global IT strategy at the local or country unit level.
 
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Case Solution for Binnj on the Apple iPad

Complete Case details are given below :

Case Name :      Binnj on the Apple iPad
Authors :           Derrick Neufeld, Ken Mark
Source :             Ivey Publishing
Case ID :            910E24
Discipline :        Information Technology
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In this dialogue-styled situation, Binnj’s CEO has assembled a team of people for a 100-day “science experiment” to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market – a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest. The case is set at the end of the first 100 days, when the CEO must decide on the next steps.<br><br>This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue generation opportunities, and the challenges of prioritizing decisions.
 
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Case Solution for Blinds To Go: Staffing a Retail Expansion

Complete Case details are given below :

Case Name :      Blinds To Go: Staffing a Retail Expansion
Authors :           Fernando Olivera, Ann C. Frost, Ken Mark
Source :             Ivey Publishing
Case ID :            901C20
Discipline :        Human Resource Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Blinds To Go is a manufacturer and retailer of customized window coverings. The company has been steadily expanding the number of stores across North America. The vice-chairman is concerned with the lack of staff in some of these newly expanded stores. With plans of an initial public offering within the next two years, senior management must determine what changes need to be made to the recruitment strategy and how to develop staff that will help them achieve the company’s growth objectives.
 
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Case Solution for Staffing Wal-Mart Stores, Inc. (A)

Complete Case details are given below :

Case Name :      Staffing Wal-Mart Stores, Inc. (A)
Authors :           Alison Konrad, Ken Mark
Source :             Ivey Publishing
Case ID :            904C06
Discipline :        Human Resource Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Wal-Mart Stores, Inc. is a large Fortune 500 retail chain. The distinction of being the top-ranked company comes with intense scrutiny from the public and, especially, critics. Wal-Mart, a company lauded for its rapid response capability and stated commitments to gender equality, is deficient in some glaring areas–the percentage of women compared to men at all levels of the company and the compensation paid to women vs. men at all levels of the company, to cite two examples. An executive vice-president must examine why these inequalities exist when the company seems to be doing everything else right. The company is the target of several gender discrimination lawsuits. The executive vice-president has the opportunity to obtain information that would be useful in the current situation and must determine what information is needed.
 
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Case Solution for Leading Change at SJHC and LHSC: Burr Under the Saddle or a Grain of Sand in the Oyster

Complete Case details are given below :

Case Name :      Leading Change at SJHC and LHSC: Burr Under the Saddle or a Grain of Sand in the Oyster
Authors :           Gerard Seijts, Ken Mark
Source :             Ivey Publishing
Case ID :            906C10
Discipline :        Human Resource Management
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The transfer of perinatal services at St. Joseph’s Health Care Centre (SJHC) to the Women’s and Children’s Services at London Health Sciences Centre (LHSC), included the relocation of clinical programs, 500 staff and about 40 physicians. SJHC’s perinatal program had been among the hospital’s premier programs and was recognized as a world-class tertiary perinatal program for more than 30 years. The hospital’s comprehensive care for newborns included providing care for very sick infants and extremely premature babies. The move to LHSC was a source of much concern to key stakeholders, leading scientists and specialists with much negative impact on recruitment, retention and staff morale. The vice-president, acute and ambulatory care at SJHC and the vice-president, women and children’s clinical business unit at LHSC were appointed to help prepare leaders throughout all stages of the restructuring. On their agenda were the following issues: culture, safety procedures, team conflict, excessive turnover, structure, leadership orientation, among others. Where should they start; and how could they get physicians, patient care leaders and staff to think past six months, given that there are numerous issues that keep them busy on a daily, weekly and monthly basis?
 
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Case Solution for J.-Robert Ouimet and Tomasso Corporation

Complete Case details are given below :

Case Name :      J.-Robert Ouimet and Tomasso Corporation
Authors :           Gerard Seijts, Ken Mark
Source :             Ivey Publishing
Case ID :            909C03
Discipline :        Human Resource Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes the efforts of the management team at Tomasso Corporation, located in Montreal, Quebec, to manage various economic and personnel issues during the economic downturn of 2001. As the situation at Tomasso worsened, the president wondered how to turn the company around. The management team wondered if there was a way to balance the human and economic issues by adhering to a theory that the chief executive officer had developed over 10 years.
 
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Case Solution for Weighing Career Choices

Complete Case details are given below :

Case Name :      Weighing Career Choices
Authors :           Eric A. Morse, Ken Mark
Source :             Ivey Publishing
Case ID :            905C09
Discipline :        Human Resource Management
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A graduate of a business school must consider two options available to him with similar salary packages. The first is to accept an offer to start as an assistant marketing manager with a consumer packaged goods firm, the other is a consulting assignment with a small tool & die firm. The case provides students the opportunity to value different benefits based on their risk tolerance and career aspirations.
 
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Case Solution for L’Oreal S.A.: Rolling out the Global Diversity Strategy

Complete Case details are given below :

Case Name :      L’Oreal S.A.: Rolling out the Global Diversity Strategy
Authors :           Ken Mark, Cara Maurer
Source :             Ivey Publishing
Case ID :            910C26
Discipline :        Human Resource Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
L’Oreal S.A. is in the process of implementing a global diversity strategy. The firm’s Europe diversity director is working with various country units to roll out the strategy. The director faces obstacles such as cultural differences between countries and, generally, low awareness of the benefits a diversity strategy can bring.
 
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