Case Name :      Groupon

Authors :           Sunil Gupta, Ray Weaver, Dharmishta Rood

Source :             Ivey Publishing

Case ID :            511094

Discipline :        General Management

Case Length :    22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

This case is set in early 2011, after a period of incredible customer and revenue growth for Groupon. Reviewing Groupon’s rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense competition, and the key reasons for the company’s remarkable early success.