Case Name :      RepeatSeat

Authors :           David Simpson, Ken Mark

Source :             Ivey Publishing

Case ID :            909M31

Discipline :        General Management

Case Length :    07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The president, chief executive officer (CEO) and co-founder of RepeatSeat wanted his company to be the first to enable mobile ticketing by targeting consumers at movie theatres. But the company’s U.K.-based mobile solutions partner had not yet perfected a way to send bar codes wirelessly over the code division multiple access (CDMA) network. The CEO is faced with whether the company should continue to stay the course with its U.K. partner, rely on a local Calgary, Alberta firm’s technology or seek to build the solution by itself.