Case Name :      Harlequin Enterprises Ltd.: The MIRA Decision (Condensed)

Authors :           Rod E. White, Mary M. Crossan, Will Mitchell, Ken Mark

Source :             Ivey Publishing

Case ID :            905M37

Discipline :        General Management

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Harlequin Enterprises is a well-known publisher of series romantic fiction. The company is facing threats to its leading position as the world’s largest romance publisher. While Harlequin was the dominant and very profitable producer of series of romance novels, research indicated that many customers were reading as many single-title romance and women’s fiction as series romances. Facing a steady loss of share, Harlequin convened a task force to study the possibility of re-launching a single title women’s fiction program. Students must analyze the organization’s capabilities and resources as it considers the launch of this new business line.