Case Name :      Acer in Canada

Authors :           Jaideep Anand, Prescott C. Ensign

Source :             Ivey Publishing

Case ID :            97M004

Discipline :        General Management

Case Length :    23 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Anthony Lin, subsidiary manager of Acer, Inc.’s Canadian operation, must decide how to penetrate and serve the Canadian PC market. Specifically, he has to decide how autonomous the Canadian subsidiary should be. On one extreme, the Canadian operation could simply be a sales office, while on the other it could be an independent company with local manufacturing facilities and independently-raised capital. The decision involves an in-depth analysis of several factors and is sensitive to various assumptions. The case familiarizes to the complex global environment that managers in multinationals face today.