Canada

Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada Case Solution

Case Solution & Analysis for Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada by Mark Zbaracki, Jedy Wang.

Complete Case details are given below :

Case Name :      Hoffmann-La Roche: Pricing the Zelboraf Melanoma Treatment for Canada
Authors :           Mark Zbaracki, Jedy Wang
Source :              Ivey Publishing
Case ID :           9B16M138 / W16552
Discipline :        General Management
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Canadian brand manager of Zelboraf had to decide how to introduce and price Zelboraf in the Canadian market. Zelboraf was a breakthrough discovery in treatment for melanoma cancer patients. Hoffmann-La Roche (Roche) began developing Zelboraf in 2005. During the clinical trials, the drug yielded such positive results in targeting late-stage (metastatic) melanoma cancer that Roche ended clinical trials early in order to expedite FDA approval and market launch. A competitor was developing a drug-Dabrafenib-that targeted the same segment of patients with B-RAF genes. It was unclear if this specific market segment could support two similar products. It was also unclear whether Dabrafenib’s Canadian market launch would affect the likelihood that Zelboraf got on the approved drug list to secure government reimbursement. The brand manager and her team also needed to determine the right price point for Zelboraf. Roche had to set a price that ensured profitability, but did not compromise Zelboraf’s competitive position.
 
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De Beers Canada: The Attawapiskat Context Case Solution

Case Solution & Analysis for De Beers Canada: The Attawapiskat Context by Ron Mulholland.

Complete Case details are given below :

Case Name :      De Beers Canada: The Attawapiskat Context
Authors :           Ron Mulholland
Source :              Ivey Publishing
Case ID :           9B16M171 / W16671
Discipline :        General Management
Case Length :    13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
De Beers, a sophisticated, international mining company, operated the Victor Mine, an open pit diamond mine in Canada, located within traditional territory claimed by the Attawapiskat First Nation. To develop the mine, De Beers had to follow provincial and federal legislation, meet environmental standards, and most importantly, negotiate use of the land with the First Nation. Although the mine was successful, the First Nation community was suffering with health, education, and housing issues; rampant unemployment; and a remarkably high rate of suicide among its youth. Benefits negotiated in the mining agreement were not resolving the problems, despite the provision of employment opportunities and payment of millions of dollars to the First Nation. In frustration, the First Nation set up road blockades to stop work at the mine. De Beers now wanted to extend their mining operation by using a mine extension, but to do that, they had to seek further agreement from the Attawapiskat. Did the history of First Nations in Canada affect their relationship with De Beers? Were the stakeholders meeting their responsibilities? What lessons could be applied to negotiations for future developments?
 
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Nordstrom: Expansion into Canada Case Solution

Case Solution & Analysis for Nordstrom: Expansion into Canada by Won-Yong Oh, Duane Myer.

Complete Case details are given below :

Case Name :      Nordstrom: Expansion into Canada
Authors :           Won-Yong Oh, Duane Myer
Source :              Ivey Publishing
Case ID :           9B16M185 / W16707
Discipline :        General Management
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Canada with a slow, conservative approach. Nordstrom faced slow economic growth in Canada and fierce competition from other luxury retailers. Although Canada was an attractive potential market, increased competition and a changing economic environment presented new challenges to the retailer’s international expansion plan. How could Nordstrom find success in Canada?
 
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Case Solution for Kraft Foods Canada: Targeting the Millennials

Case Solution & Analysis for Kraft Foods Canada: Targeting the Millennials by Allison Johnson, Ramasastry Chandrasekhar.

Complete Case details are given below :

Case Name :      Kraft Foods Canada: Targeting the Millennials
Authors :           Allison Johnson, Ramasastry Chandrasekhar
Source :              Ivey Publishing
Case ID :           9B16A015 / W16335
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, Kraft Foods Canada was working on an action plan for Kraft Singles, the company’s brand of processed cheese slices. Although the product had been targeted at Canadian families for decades, Kraft Singles needed to be repositioned toward Canadian millennial moms (those born between 1980 and 2000). The company faced three dilemmas. How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms? What product innovations should coincide with the new messaging? How should Kraft Canada ensure that it would not alienate its traditional customer group?
 
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Case Solution for Starbucks Canada: The Mobile Payments Decision

Complete Case details are given below :

Case Name :      Starbucks Canada: The Mobile Payments Decision
Authors :           Deborah Compeau, Cato Pastoll, Tyler Rochwerg, Brandon Vlaar
Source :             Ivey Publishing
Case ID :           W15169
Discipline :        Information Technology
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2012, the management of Starbucks Canada, an autonomous subsidiary of the U.S.-based multinational coffeehouse chain, is trying to decide how best to implement mobile payments in its 1,350 locations across Canada. While the company has currently been using a mobile application to accept payments through its proprietary Starbucks Card, rival Tim Hortons has recently introduced a more advanced mobile payment solution. There are many new and emerging technologies to choose from, including Square Wallet, Bluetooth Low Energy Beacons, MintChip and Mobile Wallet/Credit Card Near Field Communication. Will these systems allow for an enhanced store experience? Are customers ready to start paying with their smartphones? And which payment service will be the Canadian lead going forward? The future of Starbucks and mobile payments is exciting, but the choices are almost overwhelming.
 
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Case Solution for Whole Foods Market Inc.: Expansion in Canada

Complete Case details are given below :

Case Name :      Whole Foods Market Inc.: Expansion in Canada
Authors :           Cara C. Maurer, Valentina Bardorf
Source :             Ivey Publishing
Case ID :           W14780
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2012, the senior management team of Whole Foods Market Inc. was contemplating the company’s options for international expansion, including further expansion in Canada. The company, headquartered in Austin, Texas, was a natural and organic foods supermarket that had become known and trademarked as “America’s Healthiest Grocery Store.” It had seen steep growth since its inception in 1977 and had an appetite for more. Ten years ago, its first Canadian store was opened in Toronto, followed by three more stores in Ontario and four in British Columbia. Was it time to expand deeper now and, if yes, into which provinces? It would be interesting to expand into Quebec with a store location in Montreal, but that province had a strong union presence, which was inconsistent with the company’s culture. Also unclear was which management team should be running an extensive Canadian operation. Should the current U.S. team facilitate the expansion, or should a Canadian management team be developed? A systematic approach to assessing the options was needed.
 
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Case Solution for Royal Bank of Canada in Thailand

Complete Case details are given below :

Case Name :      Royal Bank of Canada in Thailand
Authors :           Paul W. Beamish, Bernice Scholten, Leslie Stephenson
Source :             Ivey Publishing
Case ID :            98M032
Discipline :        Service Management
Case Length :    26 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After a 15-year absence, the Royal Bank of Canada returned to Thailand in 1997. During a period of high economic instability, the bank must weigh the merits of Thailand versus other markets within Asia-Pacific. This case provides details on subsidiary start-up costs (including staff, capital expenses) and requires decisions on organization/human resources issues as well as the best strategic approach to the market.
 
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