Complete Case details are given below :
Case Name : Apple iPad in India: Was There a Way Out?
Authors : Sanjeev Prashar, Adeshwa Raja
Source : Ivey Publishing
Case ID : W12970
Discipline : Strategy
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case considers Apple’s entry into the Indian tablet PC market. In spite of stiff competition in the market for tablets, Apple’s iPad had invariably become the market leader in many countries across the world. This case offers students a unique opportunity to understand the reality and the results of entering a new market and losing the coveted “market leader” position in India.
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