Case Name :      Resina: Managing Operations in China

Authors :           Paul W. Beamish, Jordan Mitchell

Source :             Ivey Publishing

Case ID :            906M48

Discipline :        Strategy

Case Length :    24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Resina is a global manufacturer of resins and surfacing solutions headquartered in Helsinki, Finland, with three production facilities and 12 sales offices in China. The head of Asia Pacific for Resina needs to decide what should be done about Beijing and Guangdong. Should Beijing remain in operation, be shut down, or moved to another area where demand for liquid bulk resins is stronger. Similar options exist in Guangdong. In aiming towards profitable operations, he needs to consider the buoyancy of local demand, Resina’s partner in Beijing, local and foreign competitors, and appropriate managers in each operation.