Case Name :      Earthwear Face & Body: Communicating Corporate Culture (A)

Authors :           Mary Weil, Julia Cutt

Source :             Ivey Publishing

Case ID :            W14508

Discipline :        Organizational Behavior

Case Length :    09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

By the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saskatoon Farmers’ Market. But her successful business has become too much work for her to manage on her own. A failed attempt to bring on a part-time employee made it clear that she needs to develop a targeted recruitment strategy. How can she effectively communicate her corporate culture to attract the best candidates?