Complete Case details are given below :
Case Name : Research in Motion: Blackberry Blackout (B)
Authors : Jana Seijts, Paul Bigus
Source : Ivey Publishing
Case ID : W12912
Discipline : Organizational Behavior
Case Length : 03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mike Lazaridis, co-CEO of Research in Motion (RIM), faced a situation of truly disastrous proportion. Earlier that week, service outages started occurring on RIM’s popular BlackBerry smartphone devices, affecting over 30 million BlackBerry users globally. For a total of three days, RIM engineers worked around the clock to fix the widespread technical problems. However, with the company providing only brief comments to the public, many consumers and industry officials became increasingly frustrated. With the worldwide release of the new Apple iPhone 4S just days away, Lazaridis was presented with the additional challenge of how and if RIM should respond publically to help restore consumer and market confidence.
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