Bigus

Case Solution for Domino’s Pizza

Complete Case details are given below :
Case Name :      Domino’s Pizza
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W11159
Discipline :        Organizational Behavior
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president of communications for Domino’s Pizza International (Domino’s), faced a significant threat to his company’s reputation involving negative social media exposure. A video had been posted online two days earlier via YouTube by a Domino’s employee, and showed two Domino’s employees at a North Carolina franchise tampering with customers’ pizza and sandwich orders. The employee stuck cheese up his nose, and sneezed on the food prior to boxing it up and could be overheard in the video gleefully admitting the orders would soon be delivered to unsuspecting customers. The video went viral; it had been reposted to Twitter and Facebook, and received almost a million views and various comments on YouTube. The video was also receiving attention from both local and national media channels. The senior executive team of Domino’s was meeting with the vice-president in a matter of hours, and Domino’s social media team would need to devise a plan to respond to the viral video to protect Domino’s strong brand image before it was too late.
 
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Case Solution for Research in Motion: Blackberry Blackout (B)

Complete Case details are given below :
Case Name :      Research in Motion: Blackberry Blackout (B)
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12912
Discipline :        Organizational Behavior
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mike Lazaridis, co-CEO of Research in Motion (RIM), faced a situation of truly disastrous proportion. Earlier that week, service outages started occurring on RIM’s popular BlackBerry smartphone devices, affecting over 30 million BlackBerry users globally. For a total of three days, RIM engineers worked around the clock to fix the widespread technical problems. However, with the company providing only brief comments to the public, many consumers and industry officials became increasingly frustrated. With the worldwide release of the new Apple iPhone 4S just days away, Lazaridis was presented with the additional challenge of how and if RIM should respond publically to help restore consumer and market confidence.
 
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Case Solution for Research in Motion: Blackberry Blackout (A)

Complete Case details are given below :
Case Name :      Research in Motion: Blackberry Blackout (A)
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12911
Discipline :        Organizational Behavior
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mike Lazaridis, co-CEO of Research in Motion (RIM), faced a situation of truly disastrous proportion. Earlier that week, service outages started occurring on RIM’s popular BlackBerry smartphone devices, affecting over 30 million BlackBerry users globally. For a total of three days, RIM engineers worked around the clock to fix the widespread technical problems. However, with the company providing only brief comments to the public, many consumers and industry officials became increasingly frustrated. With the worldwide release of the new Apple iPhone 4S just days away, Lazaridis was presented with the additional challenge of how and if RIM should respond publically to help restore consumer and market confidence.
 
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Case Solution for FROGBOX

Complete Case details are given below :
Case Name :      FROGBOX
Authors :           Michael Valente, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13088
Discipline :        Strategy
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder and president also contemplates focusing his efforts on dominating and revolutionizing the Canadian moving industry. He also remains open to the possibility of eventually selling the company to a larger organization. In considering all options, he wants to sustain the integrity and success of the brand he has built and to ensure that any future expansion maintains his commitment to providing consumers with value, high quality and superior customer service.
 
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Case Solution for The Globe and Mail: Cut-and-Paste Plagiarism Scandal

Complete Case details are given below :
Case Name :      The Globe and Mail: Cut-and-Paste Plagiarism Scandal
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13120
Discipline :        Strategy
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The public editor of The Globe and Mail, Canada’s leading national newspaper, faces a significant ethical situation. An advocate of media standards has released a blog post outlining allegations of plagiarism against a prominent newspaper columnist. Following the release of the blog post, numerous members of the public and the journalism community began commenting on the situation. The public editor is responsible for upholding journalistic ethics and for investigating and responding to public concerns. She needs to respond to the allegations of plagiarism and ensure the public that the national newspaper upholds strong ethical standards.
 
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Case Solution for Lego Group: Building Strategy

Complete Case details are given below :
Case Name :      Lego Group: Building Strategy
Authors :           Darren Meister, Paul Bigus
Source :             Ivey Publishing
Case ID :            W11169
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The world famous toymaker, The LEGO Group (LEGO), assembles an internal management team to create a strategic report on LEGO’s different product lines and business operations. In recent years, numerous threats had emerged against LEGO in toy industry. The acquisition of Marvel Entertainment by The Walt Disney Company created major implications for valuable toy license agreements. LEGO also recently lost a long legal battle with major competitor MEGA Brands, makers of MEGA Bloks, with a European Union court decision that removed the LEGO brick trademark. Furthermore, new competition is preparing to enter the marketplace from Hasbro, the second-largest toymaker in the world, with the company launching a new rival product line called Kre-O. It is critical for the management team to identify where to expand Lego’s product lines and business operations, in order to develop a competitive strategy to continue the organization’s recent years of financial success and dominance in the building toy market.
 
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Case Solution for Canadian Cancer Society: Fundraising Controversy

Complete Case details are given below :
Case Name :      Canadian Cancer Society: Fundraising Controversy
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W11363
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On Wednesday, July 6th, 2011, the communication director, for the Canadian Cancer Society (CCS), in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget, more specifically how the CCS allocated millions of dollars each year. Furthermore, the CBC article provided details on how the proportion of donation money the CCS spent on cancer research each year had decreased from 40 per cent in 2000 to under 22 per cent in 2011. With the CBC report circulating in both television and online media, public speculation into CCS’s financial management of public donations was starting to grow. It was clear that the CCS communication team would need to respond. A communication strategy would need to be developed for the CCS to follow moving forward, along with a press release to be posted the next day on the CCS website.
 
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Case Solution for Greenpeace’s Unfriend Coal Campaign and Facebook

Complete Case details are given below :
Case Name :      Greenpeace’s Unfriend Coal Campaign and Facebook
Authors :           Paul Bigus, Michael Sider
Source :             Ivey Publishing
Case ID :            W12665
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Facebook’s director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data center, its main objection being the fact that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sources of global warming. This video was only the latest of a series of actions, commenced by Greenpeace eight months earlier, immediately following Facebook’s decision to build the new facility. Greenpeace had dubbed these actions the “Unfriend Coal Campaign,” which now had 500,000 followers and had generated numerous media stories. Greenpeace’s goal was to pressure Facebook into adopting cleaner energy policies by leveraging Facebook’s own social media against the company. As Facebook had no plans to stop building the facility, the director needed to figure out the best course of action for Facebook to take in response to the mounting pressure from Greenpeace in order to alleviate the increasingly negative attention from media and consumers.
 
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Case Solution for o.b The Case of the Missing Tampons

Complete Case details are given below :
Case Name :      o.b The Case of the Missing Tampons
Authors :           Mary Weil, Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12282
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) of a large consumer health conglomerate faces a controversial situation. Loyal consumers of a feminine hygiene product are outraged when they learn that a highly coveted product has been permanently discontinued. Unable to find their favourite brand in stock, consumers create a website and post online petitions to boycott, or rather “girlcott,” all products made by the company. The company has already suffered serious consumer, investor and government scrutiny after having experienced more than a dozen product recalls in recent years. The CEO needs to develop a strategy to deal with the mounting consumer anger and public speculation, or risk the negative consequences of a militant, brand savvy, population of female consumers.
 
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Case Solution for Sony PlayStation: Security Breach

Complete Case details are given below :
Case Name :      Sony PlayStation: Security Breach
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W12309
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2011, Sony’s PlayStation and Qriocity services were attacked by an illegal and unauthorized intrusion into the company network, compromising user account information. For five days, the corporation turned off both its PlayStation Network and Qriocity services while it conducted a full and complete investigation with the help of an external security firm. Although brief statements about the issue were posted on the PlayStation blog, Sony did not publicly disclose the full extent of the security breach or the expected date when network services might return to normal, leaving many people speculating if personal or financial information had been illegally obtained. The timing was complicated by the imminent announcement of the launch of Sony’s first tablet computer. With its public statement, Sony intended to communicate key points of information about, explanations of and solutions to the network interruption. With over 70 million PlayStation Network and Qriocity services user accounts worldwide, customers, industry analysts, investors, consumer protection groups and government officials were all waiting for answers.
 
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