Case Name :      Ferns N Petals: Flowering Through a Unique Franchising Model

Authors :           V. V. Gopal, Suresh Kerani, Balakrishnan Kondath

Source :             Ivey Publishing

Case ID :            W14652

Discipline :        Entrepreneurship

Case Length :    13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The successful rise of Ferns N Petals, a branded flower boutique, coincided with the post-liberalization retail boom in India, a period of rapid growth for organized modern retailing, including online retailing. As the economy grew, disposable incomes rose, driving demographic and lifestyle changes and fuelling aspirations. The Ferns N Petals chain tapped franchisees aggressively. In a predominantly unorganized and localized market, the company successfully convinced potential franchisees to become part of the chain of nationwide branded stores. However, Ferns N Petals’ unique franchising business model faced many challenges – including creating and sustaining volume growth for franchisees while continuing to widen and deepen its retail footprint and replicating its model in the high-priced, highly skill-oriented and competitive wedding segment.