Model

Case Solution for Customer Segmentation and Business Model Evolution at Unbounce

Complete Case details are given below :

Case Name : Customer Segmentation and Business Model Evolution at Unbounce

Authors : Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W14260

Discipline : Entrepreneurship

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In December 2011, the co-founder of Unbounce, a Vancouver-based software services start-up, is considering expanding into the enterprise user space. Unbounce got its start providing turnkey landing pages – web pages specific to current advertising campaigns – to the small and medium-sized enterprise market. Within 18 months, the company has achieved thought leadership in this space, has a list of paying customers and has built its support team from six to 25 people. The challenge is that since the entire company is focused on its core market segment, entering the enterprise user space means that different capabilities will have to be developed. Will developing the enterprise user market prevent the competition from invading this space or will it mean alienating and perhaps losing its current customers? What is the best plan for going forward?

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Case Solution for Ferns N Petals: Flowering Through a Unique Franchising Model

Complete Case details are given below :

Case Name : Ferns N Petals: Flowering Through a Unique Franchising Model

Authors : V. V. Gopal, Suresh Kerani, Balakrishnan Kondath

Source : Ivey Publishing

Case ID : W14652

Discipline : Entrepreneurship

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The successful rise of Ferns N Petals, a branded flower boutique, coincided with the post-liberalization retail boom in India, a period of rapid growth for organized modern retailing, including online retailing. As the economy grew, disposable incomes rose, driving demographic and lifestyle changes and fuelling aspirations. The Ferns N Petals chain tapped franchisees aggressively. In a predominantly unorganized and localized market, the company successfully convinced potential franchisees to become part of the chain of nationwide branded stores. However, Ferns N Petals’ unique franchising business model faced many challenges – including creating and sustaining volume growth for franchisees while continuing to widen and deepen its retail footprint and replicating its model in the high-priced, highly skill-oriented and competitive wedding segment.

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Case Solution for NationWide Primary Healthcare Services: Evolving Business Model

Complete Case details are given below :

Case Name : NationWide Primary Healthcare Services: Evolving Business Model

Authors : Kajari Mukherjee

Source : Ivey Publishing

Case ID : W15031

Discipline : General Management

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

NationWide Primary Healthcare Services has launched a chain of primary healthcare clinics in India with the aim of bridging the gap between fragmented general practitioner services and highly expensive, specialist hospital care. The potential need for primary care is immense, though its delivery through organized retail is a new concept in India. The case describes the organization’s initial four years’ of operation. The clinics are not doing as well as expected. The initial business model and its subsequent refinements are discussed as the company tries to balance its core logic with its strategic choices for creating, delivering and capturing value.

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Case Solution for La Vaca Independiente: Should a Social Enterprise Adopt a For-Profit Business Model?

Complete Case details are given below :

Case Name : La Vaca Independiente: Should a Social Enterprise Adopt a For-Profit Business Model?

Authors : Chris Laszlo, Anya Briggs

Source : Ivey Publishing

Case ID : W13445

Discipline : Organizational Behavior

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case presents a social enterprise considering whether a for-profit model might be an effective way to scale its impact. Mexico City-based La Vaca Independiente (The Independent Cow) was founded to bring art to underprivileged children. The founder observed that many global problems are caused by humanity’s increasing state of isolation, with individuals disconnected from the planet and from each other. She concluded that most benefit corporations address outcomes of isolationism, but that La Vaca could target the matter directly. La Vaca focused exclusively on a program called Developing Intelligence through Art (DIA). Using artwork as a stimulus for thought and discussion, DIA provided individuals with opportunities to develop meaning in their lives. She believed, based on evidence that companies lose annual revenue due to the effects of isolationism on their employees, that she and her team could pursue a for-profit business model in order to expose La Vaca to markets and opportunities inaccessible to a charitable organization.

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Case Solution for IBM India: Localizing a Global Model of Corporate Citizenship

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Case Name : IBM India: Localizing a Global Model of Corporate Citizenship

Authors : Vidhi Chaudhri, Asha Kaul

Source : Ivey Publishing

Case ID : W14169

Discipline : Organizational Behavior

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 1999, IBM India became a wholly owned subsidiary of IBM Corporation and established a presence in 14 cities across the country. True to its integrated philosophy of corporate citizenship, as the parent company expanded business operations to growth markets around the world, it rolled out citizenship initiatives in those markets. In 2011, IBM International Foundation awarded a grant of US$100,000 to IBM India for Smarter Villages, an India-specific project whose goal was to bring rural Indian villages to technological parity with cities by setting up supply chains and introducing micro financing and other services to create opportunities for an increase in farmer incomes. IBM India management hoped that, if successful, the project could be embedded in the organizational fabric of the global company and thus would reflect its own responsible leadership. The question was whether it would be possible to inculcate a spirit of stakeholder engagement and inspire volunteerism among the company’s young workforce.

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Case Solution for Embrace (D): Building the Business Model

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Case Name : Embrace (D): Building the Business Model

Authors : Mridula Anand, Anand Nandkumar, Charles Dhanaraj

Source : Ivey Publishing

Case ID : W13125

Discipline : Strategy

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Supplement for Embrace (A): Opportunity Identification.

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Case Solution for Digital Opportunity Trust’s Business Model for Social Enterprise Work

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Case Name : Digital Opportunity Trust’s Business Model for Social Enterprise Work

Authors : Dima Jamali, Bijan Azad

Source : Ivey Publishing

Case ID : W13171

Discipline : Strategy

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A social enterprise organization, whose mission is to battle poverty and gender discrimination through providing access to technology, is faced with the prospect of losing some or all of its government funding in a time of global recession. Under the legal structure of a non-governmental organization, Digital Opportunity Trust has partnered with large corporations and other organizations and established a local presence in disadvantaged areas. It has worked in a partnership setting to mobilize the information technology knowledge of young people and train them to become leaders of change in their local communities, which in turn will give them the relevant skills and experience to support their own career paths. The organization’s striking success has been driven by its innovativeness and, more particularly, its noticeable efforts to reconcile the corporate and non-profit aspects of doing business, along with the challenges that come with it, without compromising the quality of the social enterprise brand that it is bringing forward.

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Case Solution for Honey Care Africa (A): A Different Business Model

Complete Case details are given below :

Case Name : Honey Care Africa (A): A Different Business Model

Authors : Oana Branzei, Michael Valente

Source : Ivey Publishing

Case ID : 907M22

Discipline : General Management

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founding entrepreneur of Honey Care Africa (Honey Care) revitalized Kenya’s national honey industry by focusing on small-holder farmers across the country. Central to the success was an innovative business model: a synergistic partnership between the development sector, the private sector, and rural communities that drew on the core competencies of each party as well as their complementary roles. This tripartite model was combined with local manufacturing of beehives, effective beekeeping training and community-based extension service provision, and the provision of a guaranteed market to small-holder farmers through forward contracts as well as prompt payments. Four years later, Honey Care has achieved 68% market share in Kenya, distributes several brands of organic, fair-trade honey internationally, and is a lead distributor of beeswax. The business model has been successfully replicated in neighboring Tanzania, with expansion plans to Uganda and Sudan.

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Case Solution for From PPG to Vancl: Business Model Evolution of Online Apparel Retailing

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Case Name : From PPG to Vancl: Business Model Evolution of Online Apparel Retailing

Authors : Xiaobo Wu, Xubo Bai

Source : Ivey Publishing

Case ID : W11172

Discipline : General Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

“In October 2005, PPG pioneered a new model for online apparel retailing in China. Targeting low-end men’s apparel, PPG’s new business model met with great initial success due to its responsive supply chain, lighter distribution channel, and the brand established by costly advertising. However, underlying limitations of PPG’s business model led to its eventual failure. Followers learned from both PPG’s success and failure. The best practices of VANCL provided a good example of the evolution of a business model, which made VANCL the new leader in the online retail industry. To show the evolving characteristics of the apparel retailing business model, this case describes a successive two-stage story, in which each company made improvements based on other forerunners.”

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Case Solution for KwikAxess: A New Business Model

Complete Case details are given below :

Case Name : KwikAxess: A New Business Model

Authors : Niraj Dawar

Source : Ivey Publishing

Case ID : W14439

Discipline : General Management

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A health services company is planning for an initial public offering. Its new business model is the farming of body parts to feed into the organ supply chain in developed economies to help reduce the waiting lists for organ transplants.

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