Case Name :      Should Kellogg’s Launch Gluten-Free Products in India?

Authors :           Sandeep Puri, Mayank Rawat, Arjit Rawal, Akshay Nangia

Source :             Ivey Publishing

Case ID :            W14355

Discipline :        Entrepreneurship

Case Length :    12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Kellogg’s is exploring the possibility of launching gluten-free Corn Flakes in India. The company must examine the gluten-free market in India and explore strategies for entering this market. Kellogg’s must assess its competitors in India’s growing breakfast cereal market, where a growing economy and increasing health awareness is pushing Indian consumers to look for healthier options. Questions remain whether Kellogg’s should enter the promising gluten-free segment to take advantage of this potential opportunity in India, consumers’ evolving preferences and the current industry trends.