Complete Case details are given below :
Case Name : Bake Me a Cake
Authors : Elizabeth M.A. Grasby, Ian Dunn
Source : Ivey Publishing
Case ID : W13020
Discipline : Entrepreneurship
Case Length : 16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The sole proprietor of a small cake-baking and cake-decorating business needs to make some decisions regarding the company’s future. The company’s growth has brought new challenges including possible space constraints. The desire to improve profitability and to take the business to the next level leads the owner to consider increasing prices and the development of a new advertising strategy.
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