Case Name :      Korra Dancewear

Authors :           Elizabeth M.A. Grasby, Ron Hae

Source :             Ivey Publishing

Case ID :            W14188

Discipline :        Entrepreneurship

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

In early 2013, the 23-year-old owner and designer of Korra Dancewear was brainstorming ideas to garner more attention for her new dancewear collection. Her business sold dance apparel online, and the company needed a comprehensive marketing plan to improve sales. With limited funds, this would be a challenge, but the young owner was keen to examine three pieces of her marketing plan: distribution options; launching a new children’s line; and pricing challenges and promotional options.