Complete Case details are given below :
Case Name : Richmond Engineering in China
Authors : Neil Abramson, Janet X. Ai
Source : Ivey Publishing
Case ID : 97G021
Discipline : Business & Government Relations
Case Length : 13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Richmond Engineering is a successful Vancouver-based entrepreneurial manufacturer of roadway light poles that has decided to expand into Asia rather than attempting to compete in Eastern Canada or the United States. The process of finding and qualifying leads for joint ventures, the stages for developing an agreement according to Chinese business practice, and the pressures of negotiating with the Chinese are all described in detail.
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