Complete Case details are given below :
Case Name : HuStream Technologies Interactive Video
Authors : Barbara L. Marcolin, Kathryn Brohman, Ning Su; Norine Webster, Laura Marcolin
Source : Ivey Publishing
Case ID : W14122
Discipline : Information Technology
Case Length : 10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based business model, providing customers with fully produced interactive video content. In the founders’ efforts to transition to a product-based business, they have built a cloud-based platform to provide easy accessibility to their company’s products and services. Using that platform, clients can produce their own interactive content. HuStream faces the challenge of transitioning from an entirely service- based business model to an entirely product-based business model. The consultancy’s task is to identify HuStream’s top business and marketing opportunities using the service-based business model and keeping within the constraints of limited funding.
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