Case Name :      HuStream Technologies Interactive Video

Authors :           Barbara L. Marcolin, Kathryn Brohman, Ning Su; Norine Webster, Laura Marcolin

Source :             Ivey Publishing

Case ID :            W14122

Discipline :        Information Technology

Case Length :    10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

A management consulting team has been hired to advise HuStream Technologies on a new business model and target market. HuStream operates a service-based business model, providing customers with fully produced interactive video content. In the founders’ efforts to transition to a product-based business, they have built a cloud-based platform to provide easy accessibility to their company’s products and services. Using that platform, clients can produce their own interactive content. HuStream faces the challenge of transitioning from an entirely service- based business model to an entirely product-based business model. The consultancy’s task is to identify HuStream’s top business and marketing opportunities using the service-based business model and keeping within the constraints of limited funding.