Complete Case details are given below :
Case Name : Fidello Cigar Cutter
Authors : Bruce C Bailey, Michael A Levin
Source : North American Case Research Association (NACRA)
Case ID : NA0357
Discipline : Marketing
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Fídelló Cigar Cutter case highlights the introduction of a new-to-the-world product to a niche market with an elite target customer group. Chris Jones, the inventor of the Fídelló cigar cutter and managing partner of The Fídelló Company, spent nine years perfecting his product. After successfully test marketing a limited number of hand-assembled prototypes, Jones and his partners had funded the production of 5,000 units and were ready to launch the first new cigar cutter in more than thirty years to an uninformed public.
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