Case Name :      Fidello Cigar Cutter

Authors :           Bruce C Bailey, Michael A Levin

Source :             North American Case Research Association (NACRA)

Case ID :            NA0357

Discipline :        Marketing

Case Length :    19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

The Fídelló Cigar Cutter case highlights the introduction of a new-to-the-world product to a niche market with an elite target customer group. Chris Jones, the inventor of the Fídelló cigar cutter and managing partner of The Fídelló Company, spent nine years perfecting his product. After successfully test marketing a limited number of hand-assembled prototypes, Jones and his partners had funded the production of 5,000 units and were ready to launch the first new cigar cutter in more than thirty years to an uninformed public.