Complete Case details are given below :
Case Name : 401 Games
Authors : Eric Dolansky
Source : North American Case Research Association (NACRA)
Case ID : NA0363
Discipline : Marketing
Case Length : 12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
John Park, the owner of 401 Games in Toronto, was wondering where to take his store in the future. One of his product lines, board games, was in the midst of a massive expansion and he was at the forefront in the Toronto market. This provided many opportunities for him to explore. He could expand into online sales, as had most of his competitors. As for his bricks-and-mortar store, he would have the opportunity in the next year to rent out additional space as the second and third floors of his current building would become available. Were he to rent out that space, he thought he would open a board-game café. Another option open to him was to open more stores in other parts of Toronto, or other cities entirely. In addition to overall strategic options, he also had decisions to make about product, promotion and price.
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