Complete Case details are given below :
Case Name : The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup
Authors : Jones Mathew, Pinaki Dasgupta
Source : Ivey Publishing
Case ID : W15153
Discipline : General Management
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the industry’s three largest e-tailers. The Vanca’s chief executive officer, a successful entrepreneur, has called a meeting to consider these challenges and to prepare the company’s next growth model.
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