Complete Case details are given below :
Case Name : American Greetings
Authors : Michael J. Schill
Source : Darden School of Business
Case ID : UV6643
Discipline : Finance
Case Length : 14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case is used in Darden’s first year Finance course, but it would be appropriate in any course introducing firm valuation. A teaching note is available for instructors. This case examines the 2012 decision by American Greetings (AG), the greeting card company, to repurchase shares. At the time of the decision, the greeting card industry was facing an important structural shift; AG stock was trading at valuation multiples that were the lowest among its peer group. Students are invited to build a simple model of the company’s future cash flows and derive an implied value. Because the company is arguably in a state of maturity or decline, a discussion of steady-state economics is particularly germane.
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