Complete Case details are given below :
Case Name : Merrill Lynch & Co., Inc.
Authors : Kenneth Eades, Dana Clyman, Dorothy C. Kelly
Source : Darden School of Business
Case ID : UV2483
Discipline : Finance
Case Length : 17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The purpose of this case is to evaluate the opportunities and challenges the Internet presents for such full-service brokerage firms as Merrill Lynch & Co., Inc. By including information about E*Trade and Charles Schwab, the case allows students to examine and evaluate the competitive forces at work in the emerging on-line brokerage industry. Issues include changing market forces, new forms of competition, channel cannibalism, and leadership challenges faced by an African-American manager.
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