Complete Case details are given below :
Case Name : Briggs & Stratton, Inc.
Authors : Kenneth Eades, Martson Gould, Jennifer Hill
Source : Darden School of Business
Case ID : UV2440
Discipline : Finance
Case Length : 17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The student’s task is to develop a comprehensive strategy for Briggs & Stratton, which is facing severe competition and margin pressures. A major component of the strategy to be considered is whether to implement economic value added (EVA) as a new performance measurement for management. The case is designed to serve as an introduction to how to compute and use EVA. It emphasizes the importance of performance evaluation as part of a larger strategic plan.
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