Case Name :      Seaside Organics

Authors :           Howard H. Stevenson, Alisa Zalosh

Source :             HBS Brief Cases

Case ID :           916526

Discipline :        Entrepreneurship

Case Length :    10 pages

Plagiarism : NO (100% Original work)

This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup versus a mature organization, and the tensions that can result between entrepreneurs and the managers tasked with running their organizations.