Case Solution & Analysis for Seaside Organics by Howard H. Stevenson, Alisa Zalosh.
Complete Case details are given below :
Case Name : Seaside Organics
Authors : Howard H. Stevenson, Alisa Zalosh
Source : HBS Brief Cases
Case ID : 916526
Discipline : Entrepreneurship
Case Length : 10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
This case follows Sara Norton, a soccer player-turned-serial entrepreneur, as she transforms Seaside Organics from a fledgling startup into an $89 million company. Informed by the successes and failures of her first organics venture, WellBar, Norton tries to balance her naturally energetic, hands-on approach with the changing needs of a large company. Students discuss the differences between running a growing startup versus a mature organization, and the tensions that can result between entrepreneurs and the managers tasked with running their organizations.
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