Case Solution & Analysis for Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry by Howard H. Stevenson, Michael J. Roberts.
Complete Case details are given below :
Case Name : Hotel Vertu: Analyzing the Opportunity in the Boutique Hotel Industry
Authors : Howard H. Stevenson, Michael J. Roberts
Source : HBS Brief Cases
Case ID : 917501
Discipline : Entrepreneurship
Case Length : 12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Two soon-to-be MBA graduates are considering a business opportunity in the boutique hotel industry. Having found a seemingly attractive property in Savannah, Georgia, Yvonne D’Arcy and Elisabeth Whiting face questions about career issues, planning, financing, and the possibility of unequal power dynamics. Students assess the merits of the proposed project, as well as the overall attractiveness of the boutique hotel industry and the career opportunity it presents. Exhibits include a Letter of Agreement between D’Arcy and Whiting, the hotel’s historical performance data, lodging statistics for the Savannah market, and the project budget. An associated case, “Hotel Vertu: Financing the Venture in the Boutique Hotel Industry”, overlaps with this case, but delves into the issues around financial forecasts, financial returns, deal structure, equity splits, and the power dynamic between investors and entrepreneurs. Although each case can be taught on its own (i.e., students do not require data or knowledge from one case in order to benefit fully from the other), the two can be paired in order to give students a more complete sense of the challenges that aspiring entrepreneurs may face.
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