Case Solution for Coca-Cola, Popular Music, and the FIFA World Cup

Case Solution & Analysis for Coca-Cola, Popular Music, and the FIFA World Cup by David Allan.

Complete Case details are given below :

Case Name :      Coca-Cola, Popular Music, and the FIFA World Cup
Authors :           David Allan
Source :              Ivey Publishing
Case ID :           9B16A045 / W16623
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Coca-Cola Company (Coca-Cola), the brand that “taught the world to sing,” was widely considered to be the leader when it came to music marketing. The 2010 and 2014 Fédération Internationale de Football Association (FIFA) World Cup games provided an ideal backdrop for analyzing Coca-Cola’s success in music marketing. While the company’s marketing approaches were similar in both World Cup games, they differed in their delivery and results. In 2016, in the face of new competition in the music marketing space, namely from Pepsi, FIFA, and even Coca-Cola itself, the company needed to lead the way with the ultimate goals of selling sodas and songs.
 
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