Coca-Cola

Case Solution for Coca-Cola Goes Green: The Launch of Coke Life

Case Solution & Analysis for Coca-Cola Goes Green: The Launch of Coke Life by Matthias Koch.

Complete Case details are given below :

Case Name :      Coca-Cola Goes Green: The Launch of Coke Life
Authors :           Matthias Koch
Source :              Ivey Publishing
Case ID :           9B16A018 / W16333
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2013, The Coca-Cola Company (TCCC) launched Coke Life, a naturally sweetened but sugar-reduced carbonated soft drink. Coke Life complemented TCCC’s established product line consisting of Coca-Cola Classic, Diet Coke, and Coke Zero. Coke Life substituted a portion of the sugar component with stevia leaf extract and contained 35 per cent less sugar than Coca-Cola Classic. TCCC claimed that “Coke Life is for adults looking for a great tasting Coke but [one with] fewer kilojoules and [that is] sweetened from natural sources.” Affected by governmental interventions, such as the implementation of special taxes and warning labels, the consumption of soft drinks had slowed down significantly, which had caused leading soft drink manufacturers to introduce “green” product modifications of their traditional beverages. When TCCC launched Coke Life, the market for carbonated soft drinks was highly competitive and was shrinking in part due to concerns over soft drinks contributing to obesity and type 2 diabetes. Was Coke Life likely to be successful? Or was it simply a “greenwashed” product in a highly segmented market?
 
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Case Solution for Coca-Cola, Popular Music, and the FIFA World Cup

Case Solution & Analysis for Coca-Cola, Popular Music, and the FIFA World Cup by David Allan.

Complete Case details are given below :

Case Name :      Coca-Cola, Popular Music, and the FIFA World Cup
Authors :           David Allan
Source :              Ivey Publishing
Case ID :           9B16A045 / W16623
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Coca-Cola Company (Coca-Cola), the brand that “taught the world to sing,” was widely considered to be the leader when it came to music marketing. The 2010 and 2014 Fédération Internationale de Football Association (FIFA) World Cup games provided an ideal backdrop for analyzing Coca-Cola’s success in music marketing. While the company’s marketing approaches were similar in both World Cup games, they differed in their delivery and results. In 2016, in the face of new competition in the music marketing space, namely from Pepsi, FIFA, and even Coca-Cola itself, the company needed to lead the way with the ultimate goals of selling sodas and songs.
 
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Case Solution for Coca-Cola: Back in Burma

Complete Case details are given below :
Case Name :      Coca-Cola: Back in Burma
Authors :           Tatiana Lukoianova, Christopher Williams, Carolyn Burns
Source :             Ivey Publishing
Case ID :            W13315
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Coca-Cola has announced the opening of its first bottling plant in Burma in almost 60 years. Since 1962, Burma has been a closed and isolated country and under military rule. As a result of the military’s steady relinquishing of control over the government, Burma has begun opening its doors to international trade and investment. However, political instability is still very high and economic development is far from secure. Furthermore, although a framework agreement between the U.S. and Burmese governments has been signed, a bilateral investment treaty to provide protection for Coca-Cola’s direct investment is not yet in place. How should Coca-Cola pursue its strategy in Burma?
 
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