Case Solution for Moonka Auto: Recruiting Salespeople

Case Solution & Analysis for Moonka Auto: Recruiting Salespeople by Atul Arun Pathak, Gyanesh Mishra.

Complete Case details are given below :

Case Name :      Moonka Auto: Recruiting Salespeople
Authors :           Atul Arun Pathak, Gyanesh Mishra
Source :              Ivey Publishing
Case ID :           9B16A033 / W16486
Discipline :        Marketing
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2016, the owner of Moonka Automobile, a two-wheeled vehicle dealership for Honda Motor Company Ltd., was facing some difficult decisions regarding recruitment for Moonka Automobile’s new branch in Jamshedpur, India. The owner wanted to improve the process for recruiting salespersons for this second branch. In addition to the constraints of a tight budget, limited managerial time and availability, and the need to complete the recruitment quickly, the owner’s challenges included (1) identifying the knowledge, skills, and attitude he needed to look for in potential salespersons; (2) encouraging the appropriate candidates to apply for the job opening; and (3) improving the process to be followed for recruitment. The owner certainly did not want to rush things and end up recruiting unsuitable employees, which could have disastrous consequences for the business. At the same time, he needed to get sales underway in the new branch. How could the owner balance his many responsibilities while finding the right salespersons for Moonka Automobile?
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