Case Solution for Hasselblad: A New Chapter for the Swedish Camera Manufacturer

Case Solution & Analysis for Hasselblad: A New Chapter for the Swedish Camera Manufacturer by Ken Kwong-Kay Wong.

Complete Case details are given below :

Case Name :      Hasselblad: A New Chapter for the Swedish Camera Manufacturer
Authors :           Ken Kwong-Kay Wong
Source :              Ivey Publishing
Case ID :           9B16A017 / W16298
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Swedish camera manufacturer Hasselblad was founded in 1841. The brand reached new heights in 1969, when astronaut Neil Armstrong used a Hasselblad camera to take the first photos on the moon. For decades, Hasselblad was renowned for making the world’s best high-end, medium format cameras for professional photographers. Faced with the paradigm shift from film-based to digital imaging, the company launched digital cameras and also diversified into the luxury digital camera market through a strategic partnership with Sony. On November 5, 2015, Hasselblad announced a minority stake investment by Shenzhen-based DJI, a global market-leader in aerial camera photography. Changes to Hasselblad were inevitable. Was Hasselblad poised to take its core competency in medium format photography to the next level?
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