Case Solution & Analysis for Ed Williams Mens Wear by Lynne Ricker, Marc Boivin.
Complete Case details are given below :
Case Name : Ed Williams Mens Wear
Authors : Lynne Ricker, Marc Boivin
Source : Ivey Publishing
Case ID : 9B16A019 / W16310
Discipline : Marketing
Case Length : 08 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Ed Williams Mens Wear, a family-owned retailer of high-quality men’s clothing, had a single location in Calgary, Alberta. The store had been very successful for over 20 years. The founder’s son was planning to take over the business, but he had concerns about the company’s aging market and was looking to grow and/or diversify the business. Available options included opening another location, expanding the store, or changing the product offering. Competitive conditions in the Calgary marketplace were heating up with the entry of a number of higher-end American retailers. The founder’s son needed to evaluate all the alternatives in order to carry Ed Williams Mens Wear into the future.
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