Case Solution & Analysis for Hung Fook Tong: From Hong Kong to China by Andrew C.F. Chan, Howard Lam, Hugh Thomas, Elsie Tsui.
Complete Case details are given below :
Case Name : Hung Fook Tong: From Hong Kong to China
Authors : Andrew C.F. Chan, Howard Lam, Hugh Thomas, Elsie Tsui
Source : Ivey Publishing
Case ID : 9B16A016 / W16325
Discipline : Marketing
Case Length : 15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, the general manager of the established and successful Hong Kong-based company Hung Fook Tong, which produced and sold herbal teas, wondered how his company could profitably expand to mainland China. After Hung Fook Tong’s recent initial public offering on the Hong Kong Stock Exchange, its shareholders’ equity had tripled. The initial public offering committed Hung Fook Tong to expanding its business in mainland China; however, that market posed many challenges, in part because it represented a far larger market. The general manager knew it was critical to determine a suitable and successful expansion strategy.
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