Case Solution & Analysis for Nestle’s Maggi: Pricing and Repositioning a Recalled Product by Neeraj Pandey, Gaganpreet Singh.
Complete Case details are given below :
Case Name : Nestle’s Maggi: Pricing and Repositioning a Recalled Product
Authors : Neeraj Pandey, Gaganpreet Singh
Source : Ivey Publishing
Case ID : 9B16A025 / W16344
Discipline : Marketing
Case Length : 09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable market share in India. The other issue that Nestlé needed to resolve was what role pricing would play in influencing consumer purchase decisions during the proposed product relaunch.
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