Case Solution for Mobiado Luxury Mobile Instruments: Form over Features

Case Solution & Analysis for Mobiado Luxury Mobile Instruments: Form over Features by Margaret Osborne, Ken Kwong-Kay Wong.

Complete Case details are given below :

Case Name :      Mobiado Luxury Mobile Instruments: Form over Features
Authors :           Margaret Osborne, Ken Kwong-Kay Wong
Source :              Ivey Publishing
Case ID :           9B16A020 / W16342
Discipline :        Marketing
Case Length :    13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2016, the founder and sole owner of Mobiado, a Canadian line of luxury mobile phones, was evaluating his company’s marketing strategy. Proud of what he had achieved and passionate about his role as designer of one of the most unique and distinctive product lines in the category, he reflected on how he might need to adjust his company’s strategies to fit current trends and to remain competitive. Could the Mobiado product line continue to succeed by offering exclusive precision-engineered mobile instruments without the latest smartphone features? Would the new breed of luxury consumers continue to value form over function?
 
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