Case Solution & Analysis for Paper Boat Beverage: Branding Delightful Nostalgia by Saju B., Hari Krishnan K, Joseph Jeya Anand S..
Complete Case details are given below :
Case Name : Paper Boat Beverage: Branding Delightful Nostalgia
Authors : Saju B., Hari Krishnan K, Joseph Jeya Anand S.
Source : Ivey Publishing
Case ID : 9B16A022 / W16360
Discipline : Marketing
Case Length : 15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Hector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company add more variety to its line of products, or should it focus on a few best-selling variants? Would the Paper Boat brand remain strong despite the launch of a similar product by a major competitor? Could Hector Beverages maintain its hold on the Indian ethnic drinks market?
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