Target Corporation: The Grocery Business in the Bull’s Eye Case Solution

Case Solution & Analysis for Target Corporation: The Grocery Business in the Bull’s Eye by David Owen Robinson.

Complete Case details are given below :

Case Name :      Target Corporation: The Grocery Business in the Bull’s Eye
Authors :           David Owen Robinson
Source :              Ivey Publishing
Case ID :           9B16A051 / W16633
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 2016, Target Corporation was one of America’s largest retail chains, with nearly 2,000 well-located general merchandise stores and a reputation for being stylish and chic. However, in the wake of the 2008 U.S. financial recession, profitability had weakened as a result of allocating more space to low-margin groceries in an attempt to continue to attract customers. Once the recession was over, Target Corporation had to decide whether to reduce or even eliminate the grocery category in order to offer a broader selection of clothing and household goods.
 
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